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Salomon Turkey Trot

The US operations of Salomon, Atomic Skis and Armada Skis host an annual company Turkey Trot fundraiser that gives back to their community in Ogden, Utah. In 2022, Salomon's VP of Marketing — and lead Turkey Trot enthusiast — tasked us to deliver on a design trifecta: an event logo that was equal parts turkey, fun, and mountain sports. Originally slated for use just on race bibs, we also applied the design to shirts and developed a color/texture system that allows the SnowTurkey™ to really showcase her flexibility.

Brand Identity
Various Printed Materials
Apparel Design

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Girl placing the race number
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TEAM

Matthew Olin

YEAR

2022

SECTOR

Outdoor Recreation

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