Evsie
Leading women's fashion retailer Maurices launched Evsie — a tween girls' brand — in the spring of 2022. Designed for 8–12 year olds, Evsie helps girls discover their own unique style in a fun, playful and supportive way with a comfortable approach to inspire confidence.
After Maurices in-house team concepted and tested a variety of names, they hired Likewise in 2021 to design Evsie's brand identity. We worked tirelessly to design Evsie's logo and visual style (including color palette, photography direction and typographic recommendations).
Brand Identity
Brand Strategy
Art Direction
TEAM
Matthew Olin
Jacey Kufahl
YEAR
2022
SECTOR
Retail
Fashion
